Y Combinator funded startup empowering the backbone of the country - the micro, small, and medium-sized merchants by helping them retain customers, increase revenue, and do it all by launching a subscription for their businesses in less than 30 seconds.
Software requirements were prepared in close collaboration with the customer and with emphasis on business goals. Our rule is to prioritise end users’ experience: we focus on how our product will be helpful instead of focusing on how convenient it will be for us to develop it. Discussions and analysis helped identify eight main requirements. Merchants will spend money on a product that helps them grow the revenue. But growing revenue through new leads is not feasible long term solution. They need to convert their one time purchasing customer to regular customer. JoinSub needed to build subscription tools for MSMEs.
Scan & Pay feature would let anyone walk into any Joinsub registered store and use their consumer app to simply scan and pay for the service or goods to get subscribed to available plans. Joinsub Coins to let customers purchase other services and avail offers. Explore Subscriptions was most important feature using which a customer could browse through different services they can purchase and redeem at their favourite shops.
