Wix to Webflow

About Wix

Wix is a user-friendly website builder that can be a good starting point, but it may lack the design freedom and scalability needed for growing businesses.

This guide explores the roadblocks faced by businesses on Wix and how Webflow empowers you to scale better.

Why Migrate Wix to Webflow

Here are some reasons why some people decide to migrate Wix to Webflow.

• Break free from design templates: Craft a website that's uniquely you. Move beyond Wix's templated layouts and  leverage Webflow's visual design interface to create a website that perfectly reflects your brand identity and stands out from the crowd.
• Empower your team, not Wix support: Take control of your website. Free yourself from dependence on Wix support for even minor edits. Webflow's intuitive platform allows your team to make edits and updates with ease, saving you time and resources.
• Scale beyond Wix's limits: Wix can struggle with complex functionalities as your business grows. Webflow's robust features and clean code ensure your website can scale seamlessly to meet your evolving needs.
• Integrate seamlessly: Unify your marketing and e-commerce tools. Unlike Wix, Webflow integrates effortlessly with leading marketing and e-commerce solutions, allowing you to build a powerful sales and marketing engine without compromising on design or functionality.

Here are some additional Webflow advantages:

• Custom code capabilities: Webflow lets incorporate custom code, a pivotal feature for crafting unique functionalities, integrations, or advanced capabilities that might not find support in Wix's framework.
• Better SEO — Webflow boasts a strong reputation for its SEO capabilities, delivering extensive options and features for optimizing your website's search engine performance.
• Performance optimization: Webflow provides fast loading times thanks to its hosting infrastructure and content delivery network (CDN). This is great both for user experience and search engines.
• Collaboration capabilities: Multiple users can simultaneously edit and manage the site, streamlining collaborative efforts and boosting productivity.
• Vibrant community: Engage with Webflow's vibrant community and tap into an extensive pool of resources, including tutorials, templates, and forums.‍
• Cost considerations: While Webflow may not be the most budget-friendly option, it frequently delivers superior value, especially for advanced feature needs and customization.

Common Challenges with Wix to Webflow Migration

Here are some common issues you should consider when you decide to migrate from WordPress to Webflow.

• Content transfer: Moving your content from Wix to Webflow can be complex, especially if you have a large website with extensive pages and media. Ensuring that all text, images, videos, and other content migrate accurately can be a time-consuming task.
• Design rebuilding: Webflow offers more design flexibility, but this also means you may need to rebuild your website's design from scratch or adapt existing designs to the Webflow environment.
• Difficulty mastering Webflow: Webflow has a steeper learning curve than Wix, particularly for users unfamiliar with web development concepts. Learning to use Webflow's design and development tools may take some time. If you're part of a marketing team, hiring a professional Webflow agency to help you get started might be a good idea.
• Testing and quality assurance: Thoroughly testing the migrated website on Webflow is essential to identify and fix any issues or discrepancies that may arise during the migration process.‍
• Post-migration support: After the migration, you may need ongoing support and maintenance for your Webflow website. Ensuring you have access to the necessary expertise for updates and troubleshooting is important.

How to Migrate Wix to Webflow

Migrating from Wix to Webflow requires redesigning your entire Wix site in Webflow Designer and then migrating your content. If you’re interested in doing so, here’s how the process works with Techginity:

Step 1: Planning Your Migration

The first step is to clearly define your goals and objectives for the new Webflow site.

This includes understanding the purpose of the migration, whether it’s to improve user experience, enhance design flexibility, or optimize for mobile responsiveness.

We will work closely with you to outline your specific needs, target audience, and desired functionalities. Additionally, we'll analyze your current Wix site to identify key elements that need to be migrated or improved upon.

If needed, we will suggest a redesign of your site. For example, the design might be outdated or might negatively impact user experience.

Step 2: Exporting Content from Wix

In this phase, we focus on extracting all necessary content from your existing Wix site. This includes text, images, videos, and other media types.

We'll ensure that the export process maintains the quality and integrity of your data.

Organizing content into categories and formats compatible with Webflow is a critical step here, paving the way for a smooth transition.

Each builder has its own way of reading and exporting content, and the team doing the migration needs to know how to prepare the exported CSV files from Wix so as to speed up the content migration process while ensuring that it is smooth.

Step 3: Designing Your Webflow Site

If you choose to redesign your site, our design team will collaborate with you to create a fresh, innovative look that aligns with your brand identity.

We'll present you with design mockups and prototypes for your feedback and approval.

For those who prefer to maintain their existing design, we will meticulously recreate your original Wix site in Webflow, ensuring every detail is accounted for.

Step 4: Rebuilding Content

This step involves importing the content previously extracted from Wix into your new Webflow site.

We will meticulously position each piece of content, ensuring that it aligns perfectly with the new design and layout. Our team will optimize content placement for readability, user engagement, and visual appeal while maintaining your site’s navigational structure and user experience.

A word of warning here: the bigger your site is, the more it will take to complete this.

If you work with Techginity, you will get an estimate for your migration, along with a detailed roadmap following the steps described on this page.

Step 5: Setting Up SEO

Migrating to Webflow offers an excellent opportunity to enhance your site’s SEO. We'll configure SEO settings in Webflow to match or improve upon your current Wix settings.

First, we begin with a comprehensive SEO audit of your current Wix site. Identify key areas of strength and areas that need improvement. This will serve as a benchmark for configuring SEO settings in Webflow.

After that, we’ll identify the pain points and make sure to fix them before your Webflow site is live. This includes optimizing titles, meta descriptions, alt tags for images, implementing structured data where applicable, and a range of technical SEO fixes.

We'll also ensure that your site adheres to the latest SEO best practices to enhance visibility and search rankings.

Step 6: Redirecting URLs

To maintain your site's SEO ranking and ensure a smooth user experience, we will set up 301 redirects for any changed URLs.

This step is crucial to prevent broken links and lost traffic. We'll map old URLs to the new ones, ensuring that visitors and search engines are directed to the correct pages on your new Webflow site.

Step 7: Testing

Before launching your new Webflow site, our QA team conducts extensive testing to identify and fix any issues.

This includes functionality testing, cross-browser compatibility checks, and mobile responsiveness verification.

We'll also review the site's loading speed, interactive features, and overall user experience to ensure everything operates flawlessly.

Step 8: Monitoring Post-Migration

As a dedicated Webflow partner, our agency provides continuous monitoring and support for your site post-migration.

We track the site's performance, user engagement metrics, and SEO rankings to identify areas for improvement. R

Regular updates, security checks, and performance optimizations are part of our long-term commitment to ensuring your site's success on the Webflow platform.

Bonus: Migrating the Domain from Wix to Webflow

One issue that might pose a challenge when migrating from Wix to Webflow is migrating the domain. As you know, both Wix and Webflow offer their own hosting solution, and it’s necessary to switch domains if you want to migrate a site. Here’s how to do it.

• Step 1: Sign in to the Wix account where your domain is hosted.
• Step 2: Go to My Domains
• Step 3: Go to Advanced and select Transfer away from Wix
• Step 4: Click on Send Sode — The code will take up to a couple of hours to arrive to your account.
• Step 5: Pick a new registrar and find the option to transfer your domain
• Step 6: Enter the code provided by Wix‍
• Step 7: From this point, you can use Webflow’s guide on connecting your domain to Webflow.